I can trace my origins down to
the village, hamlet and even the hut in which my forbears lived. My hamlet is
called agbole-aiyekoto, which means the Parrot’s Compound, and if you
read on you will find out why.
The last time I went to my roots,
the old folks began to recite our family praise-poetry the moment they spotted
me; and they didn’t stop until my eyes were teary from a swelled head. After a
heavy meal of boiled cassava and steamed vegetables, I took a seat under the cashew
tree and listened to the oldest family member recount how our hamlet name was
derived. The story is quite pertinent for you and me today even though it happened in the
era of my great-great-great grandfather. Of course, I can’t put a date to it
but since members of my family tend to live long (Grandma just passed on at 99
years old), you can be sure it was a very long time ago.
There was this man who was
stinking rich and was held in high regard by everyone, even the village-king,
because of the power he wielded. It was the period when aso-oke (hand-woven cotton) was the fabric in vogue. For years, the
only available dyes were brown and a dull grey but this man had the dye for
making red aso-oke. His was so unique
and special that it was the envy of everyone; and kings and nobles came from
afar to buy what they called the ‘red-gold’. The man could command exorbitant
prices for his goods because no one else possessed the secret formula and our village
became the mecca for all merchants and weavers. Furthermore, it made him an arrogant
foe whose friendship everyone diligently sought out.
Over the years, several attempts
were made to discover his secret to no avail. Diviners were consulted and it
was a field day for them as they milked every seeker that came to them. And the
many alchemists that sprung up were banned from practicing when two major fires
resulted from their crude experiments. There was even an attempt to compromise
his wife, but unfortunately it back-fired. The mystery-seekers paid his wife,
in a repeat performance of the Samson-Delilah saga. The woman refused to
perform her wifely duties in the bedroom unless he told her the secret of the
red-dye. In unprecedented rage, he stormed out of the house and after a
short while he returned with another woman. It was the oldest daughter of their
neighbour whose parents had just married off to him the moment he parted with dowry of a bulging bag of cowries. Expectedly, he kicked out the old wife!
When none of their antics worked,
someone suggested that he must be making the secret concoction at night because
the man insisted on sleeping alone. That was when the nocturnal break-ins
began. But all the teams that went at different hours of the night all came
with the same report: They found a snoring man who woke up startled to the
sight of strangers in his bedroom. Interestingly, my great3-grandfather
had another idea; he believed that his secret was tied to the man’s sleep but
in a more subtle way than others thought. His wife always spoke in her sleep
and during her soliloquy she relived the experiences of the past day and so he proposed
that the man slept alone to keep anyone from listening in on his soliloquies
and learning his secret.
He therefore bought a parrot which
he trained to repeat the sentences it heard from the people around it. After
six months of intensive training, he was satisfied with his creation and set
out to test its ability. One night, he put his parrot in a cage and took a
stroll towards the house of the fabric-maker. When no one was looking, he
dropped the cage behind the man’s bedroom window and left as stealthily as he
came. The next morning, before the first crow of the rooster, he went to
retrieve his parrot. It was with expectant and tingly ears that he greeted the bird but when it opened its beaks all that came out was
the prolonged ‘zzzzzz’ of a snore. He was dejected and remained so for the next
six months that his parrot continued snoring. One morning when he was almost
losing hope, he brought his bird back home and it chirped the words his ears
had been dying to hear.
Fast-forward by three months…. The
red aso-oke was being made and sold by more people. Our family had grown so
rich. My great3-grandfather had broken the man’s monopoly and had normalized
the price of the fabric. But, what was fascinating about our village was no
longer the ‘red-gold’, it was the Sherlock Holmes of a parrot that people from
far and near came to see; hence the hamlet name agbole-aiyekoto.
Today, many people have what is
similar to the business secret of the other man. They lose friends and family
over it like the man. They guard it with their lives just as he did. But eventually they lose it all. Then, there are some smart businesspersons who
have such secrets but they intentionally put it in the public domain for anyone
to access. And in the process they make tons of cash from not hoarding it. It brings
to mind a Bible saying that, “Whoever seeks to preserve his life will lose it
but whoever loses his life will keep it”. Let me show you how.
If your business product or
service revolves around a new idea or a breakthrough, you need to declassify the
secret. If yours is a creative work like a song or a poem, you need to go to
the government and declare it and put it up for reproduction under the
copyright laws. If it is a new product or invention, you do the same and put it
up for reproduction under the patent laws. Everyone and anyone then has access
to it but they cannot reproduce it without acknowledging you and paying you for
your discovery. If, on the other hand you decide to keep it, I assure you that
down the line someone else might discover same, follow my suggestion and make
money from it while all you will be left with is your secret and empty wallet.
Let me give a very simple
example. If you have read Robert Kiyosaki’s book, Rich Dad, Poor Dad, he tendered a theory called the Cash Flow
Quadrant and put the trademark symbol ™ next to it. If you use his theory in
any book, you have to reference him. Many readers of your book will likely look
for his book and buy it; it is at that point he makes money. If you fail to
reference him and he sues you for copyright abuse, he will also make some
money. But if he chose to keep it to himself, someone may come along some day
and give us something similar or better and maybe call it the Earnings Quartile™
and make all the money. It’s funny, don’t you think; but that is the world we
live in.
As we close this year on the
Let’s Talk Business, I wish to leave you with these words: The best way to have
is to give. See you in 2014, God willing. Happy Holidays
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