Lack of funds or insufficient
funds is a reason many people give for not going into business. They are aware
of the challenges that start-up businesses face and will not embark on one
until they are assured of sufficient capital to run the business. They also
know that for a country like Nigeria, there is greater hope of finding the path
through which water enters the coconut shell than there is for finding loans and
overdrafts in the banks. I wish to share a few insights for getting out of
this tight corner.
I have touched on the first two
before, in some of my previous posts, and will only briefly discuss them.
The first is being willing to
start small. While drawing up our business plans we often dream big; and
rightly so. But if we don’t have the resources to set up the massive or
multilayered businesses we want, we can roll out in phases. A rich man who
wants a forest can buy a thousand tree cuttings and plant them all in one day
but a less-moneyed man can also have his forest even though he can’t afford
more than a few cuttings; all he has to do is nurture the few he has to
maturity and get more cuttings from them until he can populate all his field
with the trees. There are several entrepreneurs who have groups of schools but humbly began as after-school, home lessons. Some car dealerships out there began
as a garage for servicing cars. Remember, success is a journey not a
destination.
The next is being willing to temporarily
deviate. A friend wanted to go into real estate but he didn’t have the required
capital. Where his wife worked, he had access to supply them with trucks of
gravel for the stadium they were building for a university. Using the funds he
had, he leased a truck and employed a driver to deliver the gravel. One year
on, as the stadium construction was nearing completion, he had made so much
money from turning over his initial capital. I honestly felt he had abandoned
his first dream and was now established as a building contractor until he
called me that he had registered his real estate business and will be expecting
referrals from me. It’s not only delay that isn’t denial, detours are not
denials either, so long as you keep your eye on your goals.
The last insight which is the
main reason for this post is that money is not the only capital you have. Before
the advent of money, some African tribes determined a man’s net worth by the
size of his family (harem, children, servants and all). Of course, he wasn’t going
to exchange his children or wife for a bag of rice in the market; the value of
his worth laid in the potential of
his family when let loose on his farmland. More wives meant more children,
meant more farmhands and meant more harvest. In some other places, a man’s net
worth was measured in the number of heads of cattle he possessed. More bulls
meant more ploughs, meant more tilled farmland and meant more harvest. Again his
value laid in the potential of the
yoke his oxen could carry. There is one currency that most people have but
which we do not value. There is a net worth we neglect, yet its potential can
provide the much-needed capital for starting and running our businesses. It is
called relationships.
Solid relationships can open doors
for you that money sometimes cannot dare to knock; the problem is we don’t know
how to maximize (not exploit) our relationships. If you go back to the second
insight I shared, the man got the gravel-delivery contract by relationship. His
wife spoke to her boss on his behalf and the boss asked for a meeting with him.
During discussions with the man, the boss was so impressed with the man’s
track-record and professionalism that he gave him the contract without asking
for the usual bank guarantee. If he didn’t get that waiver, he couldn’t have executed
the contract either. The man had invested in his relationship with his wife,
who had invested in the relationship with her boss and his organization and it
landed the man the contract.
A jeweler who used to sell in my
office has opened her own store and now travels to Dubai to buy her merchandise.
When she was going from office to office, she was selling her sister-in-laws’
wares. She would obtain the jewelry from her sister-in-law and pay for them
after selling to various customers at a profit. It was by saving the profit
that she raised the capital to start her business. But I doubt if she could
have obtained the jewelry at no cost if she had not invested in the
relationship. By investment, I mean dealing with integrity and faithfulness. At
this point, I know some readers will be wondering how on earth they can use
these kinds of connections to get the products they require for their business,
like the jeweler. Others will be asking themselves how they can connect to the
service jobs they want to deliver, like my gravel-delivery friend. Fear not,
all things are possible.
I believe you have heard of the
theory called Six degrees of separation.
The theory was postulated by one Frigyes Karinthy in 1929. According to
Wikipedia the theory states that: Everyone and everything is six or fewer steps
away, by way of introduction, from any other person in the world, so that a
chain of “a friend of a friend” can be made to connect any two people in a
maximum of six steps. Think about it. That means, I can reach President Barack
Obama in six simple steps if I choose to connect them! LOL. Please, let’s get
back to our discussion and not digress. If you are willing to look hard enough
and exert yourself diligently, you can connect the dots that lead you from
where you are to the relationships that you need to kick-start your business. Raising
a collection is not the only way to get capital, developing connections is
another way for less-moneyed people. Thanks for reading.
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